Mark Zuckerberg is talking about the introduction of a dislike button on Facebook (see coverage in NBCNews.com or BBC News). Reaction has been mixed. From my vantage, people may Like the idea, even if they don’t get how it’s supposed to be used. Marketers, however, will face muddier waters such as figuring out how to measure user behavior as users try to decide if they Like or Dislike (in a supportive way) something, if the Likers are now Dislikers, or if Disliking is good, i.e. something they want associated with their brand, or bad. Zuckerberg describes the intention behind the new button as creating an appropriate but positive response when the concept of Liking doesn't fit or is too … [Read More...]
Source: mprcenter.org
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